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A Swedish Ad Campaign, for Kalles Kaviar, Tests the World’s Gag Reflex by DANNY HAKIM


By DANNY HAKIM

A series of Swedish commercials for a salty cod roe paste that only Swedes seem to appreciate can also serve as a whimsical study in global manners.

Published: July 18, 2015 at 12:00AM

from NYT Business Day http://ift.tt/1MfLwpg

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