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Stephen Ross Hopes to Turn Soccer Friendlies Into a Moneymaking Juggernaut by KEN BELSON


By KEN BELSON

The International Champions Cup was founded three years ago to capitalize on top soccer clubs’ summer tours of the United States, and the event’s organizers are now pushing to add sponsorship and broadcast deals.

Published: July 19, 2015 at 08:00PM

from NYT Sports http://ift.tt/1HDxEkA

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